"If you don't choose
then ordinary chooses you."
HELLO, I'M ARTHUR
And yet the majority of men are failing to create a life that they truly desire and deserve and instead are feeling lonely, lost and exhausted, buckling under the relentless demands and burdens of finances, relationships and careers, holding out for the weekend and perhaps the occasional holiday to experience some sense of freedom and joy or worse, turning to alcohol, drugs and porn to try fill the void they feel.
All this at a time when we live in a world where we are the most connected, where we enjoy the most abundance, multitudes of opportunities and the greatest levels of health, not to mention having at out fingertips all the information we could ever need to create the life we dream about.